“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


January 20, 2015

Gambling with Ideas

You may well know from experience that there is a razor thin line between a BIG idea and a dumb one. In the world of promotion, there are equal examples of both to illustrate the point. So what to make of the furniture store promotion that offered customers a full refund on their purchases if the Ohio State football team won the Sugar Bowl and advanced to the championship game, beating their opponent by a specific point spread. The numbers tell the full story: 42-35; 42-20; 22; $1.5 million.

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Tags: Promotion, Media,

May 06, 2014

Are You Talking to Me?

If you haven’t heard, there’s a movement afoot to ban the word “bossy” as a descriptor for girls who show leadership skills. It made me think of my (Cuban) father. He used to say he never had any desire to marry a Cuban woman because they were too “bossy” (he had two sisters…and a mother). So he married an Irish lass and was blessed with four “bossy” daughters.

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Tags: Media,

January 14, 2014

“I am not a…”

By now you’re probably all sick to death of hearing about "Bridgegate" (or is it "Bridgehazi?"). But I wanted to chime in from a crisis media point-of-view just to ensure that none of you make the same mistake at your next nearly two-hour press conference. Rule One: Never say what you’re not when the cameras are rolling (as in, ”I am not a bully.”).

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Tags: Media,


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