“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


January 31, 2019

Keeping Up With The Prices

Tags: Business, Branding, General,

Sitting in my car at a red light, I fought the urge to check my cell phone messages and decided to just take a look around. I found myself squinting at a historic marker in front of me and was so fascinated by what I read that I missed the light change until I was honked into consciousness (I was not on my phone!).

Guys like Joseph Price (1753-1828) exist to keep the rest of us humble. The plaque outside his stone colonial home commemorated his many skills and contributions to society:

Quaker Farmer. Innkeeper. Undertaker. Militiaman. Diarist. Saw Mill Operator. Milestone Installer. Carpenter. Turnpike Supervisor. Patriot. Concerned Citizen.

(Could the saw mill operation have been a feeder market for the undertaker business...?).

It made me think of a memorable rhyming quote from Adam Savage who said, “Jack of all trades, master of none, though often better than a master of one.”

Who is Adam Savage, you may ask?

Special Effects Designer/Fabricator. Actor. Educator. Toy Designer. Gallery Owner. Television Personality.

Another one of “those guys.”

I’d love to be one of “those guys.”

But I also see the merit in being “a master of one.”

It takes a long time to perfect and establish a reputation for one profession or passion, whatever that might be. But it's a big world out there if you take the time to look around (and stay off your phone).

Joseph Price moved from, "gig to gig," but unlike a millennial, he did it without the benefit of a computer, website or app.

A father of eight children, he was considered a renaissance man in his community and spent a lifetime building what we now call a "personal brand” (but something tells that wasn't his motivation).

What I liked about that simple plaque was how it summarized a life in only a few words. And what a wildly unconventional life it was.

A few days later I ran across a line in a poem that read, "Tell me, what is your plan to do with your one wild and precious life."

I think a New Year is a good time to start envisioning that plaque.

Anita Alvare (bio)/Alvare Associates/610-520-6140
Joseph Price   Jack of All Trades   Adam Savage

Since establishing Alvaré in 1981, Anita has guided the agency through 37 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.


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Comments (1)

Kevin Barr

Mr Joseph Price was a good man and a very busy man!
Eleven different occupations/interests and eight children…wow!

I have always loved Mary Oliver’s poetry.
The wild and precious quote is indeed a great reminder for all of us to open our hearts and expand our spirit
as our own life journey unfolds each day.
Thanks for sharing, Anita!