Since 1901, Kentmere has served the senior residents of Wilmington, Delaware and surrounding communities, providing the highest quality of health care and rehabilitation in a home-like environment. To more effectively respond to the needs of its core markets and the realities of today’s ever-changing healthcare landscape, the Center turned to Alvaré for a market research study to ensure a strategic approach to its rebranding initiative and subsequent marketing campaign.

Kentmere Nursing Care Center

  • Branding
  • Promotion

Alvaré created the fragile, yet dignified Forget-Me-Not flower as the brand symbol to convey the quality of Kentmere’s short and long term health care and its focus on the individual's physical, emotional and spiritual wellbeing. A new corporate identification program was developed and applied to signage, sales promotional materials, e-marketing tools and a redesigned website.

  • Branding
  • Promotion

Alvaré created the fragile, yet dignified Forget-Me-Not flower as the brand symbol to convey the quality of Kentmere’s short and long term health care and its focus on the individual's physical, emotional and spiritual wellbeing. A new corporate identification program was developed and applied to signage, sales promotional materials, e-marketing tools and a redesigned website.

  • Branding
  • Promotion

Alvaré created the fragile, yet dignified Forget-Me-Not flower as the brand symbol to convey the quality of Kentmere’s short and long term health care and its focus on the individual's physical, emotional and spiritual wellbeing. A new corporate identification program was developed and applied to signage, sales promotional materials, e-marketing tools and a redesigned website.

  • Branding
  • Promotion

Alvaré created the fragile, yet dignified Forget-Me-Not flower as the brand symbol to convey the quality of Kentmere’s short and long term health care and its focus on the individual's physical, emotional and spiritual wellbeing. A new corporate identification program was developed and applied to signage, sales promotional materials, e-marketing tools and a redesigned website.