Tape manufacturer Intertape Polymer Group (IPG) turned to Alvaré to help gain national recognition for its premium painters tape products in an arena where competitors routinely spend millions of dollars on consumer marketing.

IPG (Intertape Polymer Group)

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré created a simplified treatment of the IPG identity that utilized existing brand elements to complement all of its business units.  The new design directly linked IPG to its sub-brands, promoted the diversity of its product offering and, most importantly, responded to market research findings. All design elements were illustrated in comprehensive Brand Guidelines and applied to the appropriate marketing elements.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré created a simplified treatment of the IPG identity that utilized existing brand elements to complement all of its business units.  The new design directly linked IPG to its sub-brands, promoted the diversity of its product offering and, most importantly, responded to market research findings. All design elements were illustrated in comprehensive Brand Guidelines and applied to the appropriate marketing elements.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré created a simplified treatment of the IPG identity that utilized existing brand elements to complement all of its business units.  The new design directly linked IPG to its sub-brands, promoted the diversity of its product offering and, most importantly, responded to market research findings. All design elements were illustrated in comprehensive Brand Guidelines and applied to the appropriate marketing elements.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré conducted a search for a qualified candidate to create and host a series of videos that provided content of interest to both the professional painter and the Do-it-Yourself (DIY) audience.  Patricia Presto, an accomplished and successful Atlanta-based professional decorative painter, was chosen to develop informative, step-by-step videos and appear at a national trade show to demonstrate the reliability and performance of IPG painters tapes. Videos and step-by-step instructions for a variety of decorative painting scenarios were distributed to the media and posted on the IPG social sites.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré conducted a search for a qualified candidate to create and host a series of videos that provided content of interest to both the professional painter and the Do-it-Yourself (DIY) audience.  Patricia Presto, an accomplished and successful Atlanta-based professional decorative painter, was chosen to develop informative, step-by-step videos and appear at a national trade show to demonstrate the reliability and performance of IPG painters tapes. Videos and step-by-step instructions for a variety of decorative painting scenarios were distributed to the media and posted on the IPG social sites.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

Alvaré conducted a search for a qualified candidate to create and host a series of videos that provided content of interest to both the professional painter and the Do-it-Yourself (DIY) audience.  Patricia Presto, an accomplished and successful Atlanta-based professional decorative painter, was chosen to develop informative, step-by-step videos and appear at a national trade show to demonstrate the reliability and performance of IPG painters tapes. Videos and step-by-step instructions for a variety of decorative painting scenarios were distributed to the media and posted on the IPG social sites.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

By aggressively reaching out to editors of leading Do-it-Yourself (DIY) magazines and websites, Alvaré successfully secured prominent national media coverage for IPG’s painters tapes and its product spokesperson.  Alvaré also reinvigorated interest in IPG’s line of building products, by aggressively promoting its’ housewrap and roof underlayment products to the remodeling and building trades.

  • Branding
  • Promotion
  • Digital Communication
  • Media Relations

By aggressively reaching out to editors of leading Do-it-Yourself (DIY) magazines and websites, Alvaré successfully secured prominent national media coverage for IPG’s painters tapes and its product spokesperson.  Alvaré also reinvigorated interest in IPG’s line of building products, by aggressively promoting its’ housewrap and roof underlayment products to the remodeling and building trades.