“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."

Emerson

"All that we are is the result of what we have thought."

Buddha

"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."

Voltaire

"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."

Darrow

"To think is to live."

Cicero

"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."

Buddha

"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."

Anonymous

"The person who thinks before he speaks is silent most of the time."

Anonymous

"Think ─ and you will be very lonely."

Anonymous

"Thought is action in rehearsal."

Anonymous

"We live in a world that leaves very little time to contemplate."

Anonymous

"Don’t worry too much about what people think because they seldom do."

Anonymous

"Invest a few moments in thinking. It will pay good interest."

Anonymous

"One cannot think crooked and walk straight."

Anonymous

"Think Differently + Do Things Differently = Better Results"

Anonymous

August 16, 2014

You Decide The Decisive Moment

Tags: Digital Communications, General,

"Oop! The Moment! Once you miss it, it is gone forever." So said famous French photographer Henri Cartier-Bresson, also known as the father of photojournalism. Walking on a deserted beach last week, early in the morning, I saw The Moment! in this scene. Where did everyone go, I wondered? Are they back at the house enjoying a cup of coffee, or did the whole clan walk into the ocean together, never to be seen again?

I love photos that tell a story. Even if that story is the one I make up in my head.

What’s interesting about this image is how the multi-million dollar beachfront homes look like bit players next to the Dime Store chairs.

The shadow on the beach behind them serves as a natural backdrop to punctuate their bright colors and patterns.

And the dunes just beyond draw the eye to the fortress-like homes standing guard at the top of the hill, dwarfed by the huge expanse of blue sky.

Not a bad day’s work for a mindless walk on the beach.

Time for an Ode to the Cell Phone Camera.

So light. So omnipresent. So idiot-proof!

Why would you ever drag along a (real) camera when you can just whip out a tiny phone from your bathing suit and catch The Moment!  And you have to admit the quality is simply amazing.

"Photography is not like painting," Cartier-Bresson pointed out. "There is a creative fraction of a second when you are taking a picture. Your eye must see a composition or an expression that life itself offers you, and you must know with intuition when to click the camera. That is the moment the photographer is creative," he said.

Creativity is like that. You know it when you see or feel it. And the cell phone camera allows you to respond to that intuition immediately and more often.

Do you ever find yourself using the expression, “That’s a picture!” when you see something that captures your imagination?

Well now you can make it happen.

The name Cartier-Bresson will be forever linked to the phrase, “the decisive moment” (the English title of his U. S. edition of printed images). But the expression actually originated from the writings of the 17th century Cardinal de Retz who said, “There is nothing in this world that does not have a decisive moment” (e.g., Yes, I’ll marry youI’m buying a motorcycle no matter what you sayLightning strikesGame over...You need a face liftTime to bloomI quit…).

When it comes to photography, “the decisive moment” becomes apparent when you train your eye to (really) see what “life itself offers you.” It comes to you. Not the other way around.

With cell phone cameras, you can become an active observer of everyday life. Your creative eye can be conditioned to capture the strange, the rare, the beautiful, the absurd (and think of all the images you’ll have to share on your social sites…).

Had I decided to walk past the unusual scene above and taken the shot on my way back home, the lighting would have been different, the chairs might have been occupied by stragglers recovering from an all-nighter, and the beach may have given up its eerie calm to a bocce ball tournament played by old guys with leathery skin, sporting speedos and gold chains.

Now do you see what I mean about “the decisive moment?" It only lasts an instant.

Capture it before it’s too late.

Anita Alvare (bio)/Alvare Associates/610-520-6140
The Decisive Moment, Henri Cartier-Bresson, Cell Phone Cameras

Since establishing Alvaré in 1981, Anita has guided the agency through 38 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.

Categories

Blog Post Archive

RSS Feed

Sign up for RSS feeds from Alvaré to stay up to date with the latest from our agency and what we have been thinking about.

Leave a Comment (All Fields Required)

Your comments will be submitted and posted upon approval. We reserve the right not to post any comments or content that we do not feel contributes to the positive discourse of our site.

Comments (3)

08.20.2014
Kevin Barr

Anita - Great picture and wonderful reflection.
Oh so meaningful especially those of us who frequent the Jersey shore.
The one phrase that really jumped out at me was “dwarfed by the huge expanse of blue sky”
That sentence made me look at the picture again with “new eyes”, a more cosmic consciousness surrounding my gaze.
Thanks for “capturing the moment” it certainly captured my attention and my creativity.

08.20.2014
Ann

Those decisive moments come and go each day, often unfelt and unseen. Sometimes we don’t know their impact until we take that leap. Remember that movie Sliding Doors? What if? 
Love your posts….thanks.

08.21.2014
Joyce Williams

Love the post. Captured exactly my feeling when walking along the beach and imagining….until the part about the old leathery guys in Speedos. Ew.