“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."

Emerson

"All that we are is the result of what we have thought."

Buddha

"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."

Voltaire

"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."

Darrow

"To think is to live."

Cicero

"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."

Buddha

"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."

Anonymous

"The person who thinks before he speaks is silent most of the time."

Anonymous

"Think ─ and you will be very lonely."

Anonymous

"Thought is action in rehearsal."

Anonymous

"We live in a world that leaves very little time to contemplate."

Anonymous

"Don’t worry too much about what people think because they seldom do."

Anonymous

"Invest a few moments in thinking. It will pay good interest."

Anonymous

"One cannot think crooked and walk straight."

Anonymous

"Think Differently + Do Things Differently = Better Results"

Anonymous

November 12, 2013

Top This

Tags: Digital Communications,

60 Minutes did a great piece this past weekend about the developer of the world’s best-selling camera, GoPro. If you’ve never heard of this wearable video camera, it’s probably because you aren’t into surfing, skydiving, auto racing, snowboarding, mountain climbing, exploring outer space, flying like a bird, or teaching your son how to ride a bike. That’s the kind of action its clip-on-anywhere lens can capture.  And it’s wreaking havoc on the traditional camera market.

Twelve years ago, an entrepreneur with a failed start-up behind him decided to take a breather to contemplate his next move. He packed up and traveled around the world perfecting his surfing moves.

In between wipeouts from Australia to Indonesia, he attempted to film his surfing adventures by strapping a 35mm camera to the palm of his hand with a rubber band. 

I think you know where this is going…

The rubber band was soon replaced by a belt that attached the camera to the body. Before long he had built a wearable video camera prototype that became a waterproof film version able to capture the action up close and personal.

The inventor’s first customers were surfers lining up outside his van/corporate office/warehouse parked along the California coast.

From these humble beginnings, Nick Woodman created GoPro, a company offering wearable and gear mounted camera systems that let amateurs shoot like the pros, “capturing stunning photos and video of their life’s most meaningful experiences.”

GoPro positions itself as the world’s leading activity image capture company. Nice.

It’s a marketer’s dream that keeps on giving (back to the company). Customers are constantly feeding them with creative content, sending them footage of their own personal adventures that are often featured on GoPro social sites and company promotions.

To Woodman they represent “a first person view that is one of hundreds…thousands of perspectives” inspiring the company to make the world’s most versatile camera even more versatile.

You just can’t make this stuff up.

And they don’t have to very often (yet it’s not unusual for mini-drones to be flying overhead in the GoPro office as their creative brain trust noodles future camera applications).

GoPro is a video revolution that has made an adventurous, enterprising, eccentric young man a 38 year old billionaire (worth $1.3) who is ranked at #386 on the Forbes list of 400 Richest Americans.

"It gets people off the couch and out into the world doing stuff, so it's a noble cause in addition to growing our business," said Woodman.

And what started as an inexpensive camera for sports enthusiasts has made a giant leap into the commercial market, which is another reason why the company’s sales keep doubling year-after-year.

Major film studios and professional production companies are using GoPro cameras to redefine action filmmaking (if it breaks during the crash scene, it doesn’t matter. It’s cheap to replace). 

TV news crews (including 60 Minutes) are adding headed-your-way drama to their coverage.

And businesses are turning education on its head with mind blowing visual demonstrations that make the learning experience fun and unforgettable.

Keep your eye on this ball/camera.

Meaningful experiences are coming to a computer/smart phone/TV/theatre near you.

Just imagine the many ways you could use GoPro film content to spice up your website, social networks, trade show booths, training programs and presentations.

It’s an awesome way to outsmart the competition, tell your story, and capture and share customer experiences.

Since establishing Alvaré in 1981, Anita has guided the agency through 38 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.

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