“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."

Emerson

"All that we are is the result of what we have thought."

Buddha

"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."

Voltaire

"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."

Darrow

"To think is to live."

Cicero

"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."

Buddha

"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."

Anonymous

"The person who thinks before he speaks is silent most of the time."

Anonymous

"Think ─ and you will be very lonely."

Anonymous

"Thought is action in rehearsal."

Anonymous

"We live in a world that leaves very little time to contemplate."

Anonymous

"Don’t worry too much about what people think because they seldom do."

Anonymous

"Invest a few moments in thinking. It will pay good interest."

Anonymous

"One cannot think crooked and walk straight."

Anonymous

"Think Differently + Do Things Differently = Better Results"

Anonymous

August 05, 2014

Refrigerated Keys and Other Cool Memory Joggers

Tags: Business, General,

Did you know…hold it, I forget what I was going to tell you… Oh right: Did you know that your brain power starts to dim from as early as age 45 (not 60 as previously thought)? You’re thinking this phenomenon is a byproduct of middle age, right? Well actually, according to a recent survey by a British healthcare provider, middle age doesn’t even begin now until you’re 53. Looks like even the Gen X “latchkey kids” (born 1965-80) are starting to search around for where they left their keys.

With six living generations in America at this very moment, it’s safe to say you’ve got a lot of company when it comes to forgetting things and plenty of folks at-the-ready to help you retrieve lost memories, decades, objects or names (not to mention Google Search).

Mornings can be especially hectic when you’re trying to leave for work and get kids off to daycare or school. So years ago I started putting my car keys in the refrigerator with the packed lunches so I wouldn’t forget to take them with us. No keys, no exit.

You think you’ll remember everything you have to do to accomplish everything you have to accomplish, but you can’t. We can’t. It’s getting beyond us.

But that doesn’t mean we have to give up without a fight.

I used to pride myself on my awesome memory. I could tell you what I was wearing on the day I met you and describe your outfit in detail, to boot. I famously conjured up visuals and stories on-demand to the amazement of all (including myself).

Then something happened.

Make that a lot of things happened.

The FAX machine (OK, it’s coming through…)

Overnight mail (that was…fast).

E-mail (I’ll get right on it…!).

And that’s when my amazing memory and focus started to short-circuit.

Author John Irving said, “Your memory is a monster; you forget – it doesn’t. It simply files things away. It keeps things for you, or hides things from you – and summons them to your recall with a will of its own. You think you have a memory; but it has you!”

I try daily to get on better terms with this monster. To fight clever with clever.

So no more slips of paper for me, filled with TO DO’s and reminders (easily lost or illegible). I have a Notes app for that, a voice recorder, and reminder chimes on my iPhone.

My latest trick is something I learned from a physician who told me that they are trained to do things as they think of them. Given the nature of their profession -- constant stress, appointments, interruptions, crisis events (sound familiar?) – Doctors can’t afford to say “I’ll do that later.” Later never comes.  It’s now or never. (Try it, it really works).

My 21 year old son flips out when he’s talking to me about something, someone, or somewhere he’s going and I immediately Google It or put it in my Notes/Calendar (when a Millennial thinks you’re using too much technology, you know it’s time for an intervention).

But I want my memory on notice that I have “options.”

So bring on the name tags, apps, word associations, alarms, voice recorders, visual cues, chilled keys and young friends and associates with brains that are shaken, not stirred.

I just hope I don’t forget where I left my phone…

Anita Alvare (bio)/Alvare Associates/610-520-6140

Since establishing Alvaré in 1981, Anita has guided the agency through 38 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.

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Comments (1)

08.06.2014
Bill Clark

Great subject to address and a nice job doing it. There is a great fundamental question: are we increasingly forgetting things or are we attempting to increasingly challenge our memory’s ability with ever greater load of things to to have at the tip of our tongue when we demand them?