“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


September 14, 2016

News That’s Fit to Post and Pry

Tags: Business, Digital Communications, Media,

The Newspaper Association of America is taking off the white gloves. They just announced a name change to the News Media Alliance. You know where this one’s going... The elephant in the room is the word “newspaper,” now considered “meaningless” for many of the group’s illustrious members, including The Washington Post, The New York Times, and Dow Jones. These news sources now have more online “viewers” than newsprint “readers.”

My accountant once told me, “The numbers don’t lie. They tell your business story.”

Newspaper publishing has increasingly become a tale of woe and Pew Research Center has the numbers to prove it:

• Weekday circulation in 2015 fell 7%; Sunday circulation fell 4% (the greatest declines since 2010)

• 2015 advertising revenue fell 8%; its greatest drop since 2009

• The newspaper workforce has shrunk by about 20,000 positions, or 39%, in the last 20 years

• In 2014 there were 126 fewer daily papers than in 2004

Expect more of same when the 2016 stats are tallied.

But if you’re still reading a newspaper (as I am), you already know all this intuitively. Less in-depth coverage. More wire stories. The quick read format of a USAToday (once dubbed “McPaper” by its rivals when it launched in 1982, its editor would go on to rightfully boast "We invented the web page.").

We live in a digital age.

Love the perks (get-it-now speed and resources) but starting to worry about the potential.

You may have noticed that digital billboards are virtually everywhere. And speaking of the numbers telling the story, the spending on what’s known as “out-of-home advertising” has risen for 24 consecutive quarters according to the Outdoor Advertising Association of America.

It’s all about the optics. And the potential.

Digitized billboards can do it all, and then some: change a screen’s image every 30 seconds; show videos and stream live events; display social media.

But you might be surprised to learn that some companies are starting to mount cameras to billboards to collect data about you when you innocently walk or drive by.

According to The New York Times, “Clear Channel’s Radar program...tracks the travel patterns of people passing by its billboards. The program uses mobile device data and other information to determine if people later visit a store or search their smartphones for the product.”

Come again?

Senator Chuck Shumer (D-NY) is asking the Federal Trade Commission to investigate these “spying billboards,” saying “a person’s cellphone should not become a James Bond-like personal tracking device for a corporation to gather information about consumers.”

Clear Channel’s position: “The data is anonymous and aggregated – we’re not looking at individuals.”

Maybe not.


But be ready for your close-up.

It’s getting dirty out there and it has nothing to do with newsprint.

Anita Alvare (bio)/Alvare Associates/610-520-6140

News Media Alliance   Newspapers   Pew Research Center   Digitized Billboards
Clear Channel’s Radar Program   Outdoor Advertising Association of America.
Senator Chuck Shumer

Since establishing Alvaré in 1981, Anita has guided the agency through 37 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.


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