Kentmere Nursing Care Center

Market Research • Branding • Promotion

The fragile, yet dignified Forget-Me-Not flower was chosen as the brand symbol to convey this community nursing care center’s mission of care for the elderly and infirmed since 1901. Market research guided the organization’s efforts to update its image and enhance its promotional efforts to more effectively respond to the needs of its core markets and the realities of today’s ever-changing healthcare market. When completed, the rebranding effort will encompass a new corporate identification program, sales collateral materials, e-marketing tools and a redesigned website.