AmeriQuest Transportation Services

Market Research • Branding • Promotion • Public Relations

A leading provider of comprehensive fleet management services relied on market research to gain a deeper understanding of its customers’ needs and determine its most effective go-to market strategy to communicate its diverse capabilities and services. This knowledge was put to work in creating a rebranding initiative that included a new logo, tagline, targeted messaging, and brand standards. The new look was carried over to the company’s website, sales collateral materials, trade display, newsletters and sponsorship programs.