Anita Alvaré threw open the doors of Alvaré Associates on April Fools’ Day—1981. It was exactly one day after she had left her post as public relations manager for CertainTeed Corporation’s Insulation Group. It never occurred to her to take a week off between jobs to rest up for the challenge-of-her-life. She needed business. She would start “tomorrow.”
Many tomorrows (and vacations) later, Alvaré Associates is a successful, full-service marketing communications company with a diverse following of loyal clients and an experienced professional staff. Our clients rely on us for branding initiatives, publicity, print advertising, web development, direct marketing, sales promotion, and strategic planning.
Or as we like to call it, Think Marketing.