“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."

Emerson

"All that we are is the result of what we have thought."

Buddha

"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."

Voltaire

"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."

Darrow

"To think is to live."

Cicero

"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."

Buddha

"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."

Anonymous

"The person who thinks before he speaks is silent most of the time."

Anonymous

"Think ─ and you will be very lonely."

Anonymous

"Thought is action in rehearsal."

Anonymous

"We live in a world that leaves very little time to contemplate."

Anonymous

"Don’t worry too much about what people think because they seldom do."

Anonymous

"Invest a few moments in thinking. It will pay good interest."

Anonymous

"One cannot think crooked and walk straight."

Anonymous

"Think Differently + Do Things Differently = Better Results"

Anonymous

November 16, 2016

Ad-vantage Trump

Tags: Promotion, Media,

I know, I know. You’re sick to death of hearing about this election (even if somehow you can’t stop yourself from reading every post-mortem headline that pops up on your screen). But I thought you might be interested in knowing what influenced the outcome according to Ad Age, the industry Bible, in a piece entitled, How Did Hillary Clinton Screw This Up? For Starters, Her Advertising Was All Wrong.

Not to put too fine a point on it...

According to author Simon Dumenco, word on the street was that Trump was using free PR rather than advertising to get his message across, but by the end of the campaign, he literally emptied the treasury for ads that “cunningly, strategically outperformed tone-deaf Team Clinton.”

Clinton’s most expensive and seemingly successful ad, entitled Role Models, had Trump throwing out not-for-prime-time one-liners while wide-eyed and uncomprehending children sat watching him on TV.

Tagline: Our children are watching. What example will we set for them?

Dumenco wrote in a September ad review that since Donald Trump announced his presidency (June 16, 2015) “...he's said hundreds of outrageous things... and we're all used to it by now. We're inoculated to it. Spending money to try to crank up the outrage machine over Outrageous Donald is probably not going to move the needle at this point.”

But in Domenco’s view, the ongoing theme that “Trump is a big jerk” permeated all the ads approved by Clinton and her allies. He contrasted this to the Trump campaign’s “dead-simple, exceedingly traditional ads related to Big Issues.”

Example:

In Hillary Clinton's America, the middle class gets crushed, spending goes up, taxes go up, hundreds-of-thousands of jobs disappear. It's more of the same, but worse. In Donald Trump's America, working families get tax relief, millions of new jobs created, wages go up, small businesses thrive. The American dream, achievable. Change that makes America great again.

“The way I saw it,” said Dumenco, “Trump the candidate may have been erratic, but Trump the advertiser was all about highly effective (for its target audience) message discipline -- whereas Clinton's message discipline was basically, Trump is awful. And I'm your only hope...”

His parting shot had to do with Clinton’s now infamous “basket of deplorables” assessment of Trump followers.

“Hillary Clinton not only misread white, working-class America,” summarized Dumenco, “she misread American pop culture, how many real Americans think and talk, and why many real Americans embrace antiheroes.”

The International Association of Political Consultants — which includes pollsters, ad creators and campaign strategists — had the unfortunate luck of scheduling their annual convention for the Friday after the election.

Actually, the date was preplanned to be “a celebration of big data and strategic wizardry for a multibillion-dollar industry that has spent nearly a century packaging political candidates,” according to The New York Times.

Instead, it was described as “a therapy session for a business in psychological free fall.”

Just how bad are things for political consultants these days?

Chris Anderson, a Democratic pollster who predicted victory for his candidate, said during a group (therapy?) session: “We’re going to continue to learn from Donald Trump how to effectively message, because he can do it really well.”

Message delivered.

Anita Alvare (bio)/Alvare Associates/610-520-6140
Donald Trump   Hillary Clinton   Political Advertising   International Association of Political Consultants

Since establishing Alvaré in 1981, Anita has guided the agency through more than 30 years of steady growth and success. A marketing communications entrepreneur who has done it all, she remains deeply involved in strategic planning and creative direction, bringing extensive knowledge and insight to each client project.

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Comments (2)

11.16.2016
Richard Robinson

Shouldn’t real Democrats be learning from Harry Truman instead? Such a move would enable them to communicate better without selling their souls in the bargain.

11.17.2016
Steve Pijanowski

Anita, thanks for sharing this article.  Very interesting.