“If everyone is thinking alike, then someone isn’t thinking.”

George S. Patton, General U. S. Army

"It is better to keep your mouth closed and let people think you are a fool than to open it and remove all doubt."

Mark Twain

"The ancestor of every action is thought."


"All that we are is the result of what we have thought."


"When you are not told what to do you begin to think what to do."

Roger Cohen, Op-Ed Columnist New York Times

"No problem can withstand the assault of sustained thinking."


"Never be afraid to sit awhile and think."

Lorraine Hansberry, A Raisin in the Sun

"You and I are not what we eat; we are what we think."

Walter Anderson, The Confidence Course

"Did you ever stop to think, and forget to start again?"

Winnie the Pooh

"Time to think matters ─ at least if we’re interested in getting the answers right."

Stephen L. Carter

"Thinking is always out of order, interrupts all ordinary activities and is interrupted by them."

Hannah Arendt, Life of the Mind

"Too often we…enjoy the comfort of opinion without the discomfort of thought."

John F. Kennedy

"The trouble with most people is that they think with their hopes or fears or wishes rather than with their minds."

Will Durant

"Thinking is like living and dying. Each of us must do it for himself."

Josiah Royce

"Some people get lost in thought because it's such unfamiliar territory."

G. Behn

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."

Albert Einstein

"Pursuing our thoughts in silent contemplation takes an investment in time that few can spare."

Stephen L. Carter

"A moment’s thinking is an hour in words."

Thomas Hood

"Sometimes I think and other times I am."

Paul, Variete: Cantiques spirituels 192

"To think is to differ."


"To think is to live."


"A great many people think they are thinking when they are merely rearranging their prejudices."

William Jones

"What we think, we become."


"Our job is not to make up anybody’s mind, but to open minds and to make the agony of the decision-making so intense you can escape only by thinking."


"The person who thinks before he speaks is silent most of the time."


"Think ─ and you will be very lonely."


"Thought is action in rehearsal."


"We live in a world that leaves very little time to contemplate."


"Don’t worry too much about what people think because they seldom do."


"Invest a few moments in thinking. It will pay good interest."


"One cannot think crooked and walk straight."


"Think Differently + Do Things Differently = Better Results"


February 04, 2014

It’s a Numbers Game

Note to self: Find someone who can introduce you to the marketing chief at the International Olympic Committee (IOC) and/or start charging more for your logo designs. Everything I read or hear about the upcoming Winter Olympics in Sochi, Russia, has a dollar sign attached to it. The cost of hosting the Games and local infrastructure projects are coming in at some $50 billion and I just learned that the London 2012 Olympic logo (unveiled in 2007), cost $800,000 to create. In 2007! Clearly I am not charging enough for my work.

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Tags: Branding,

January 28, 2014

This DieHard Needs Charging

My father always did his Christmas shopping on December 24th. But he shopped at only one store: Sears. Just the thought of it struck fear and loathing in the heart of my mother who prepared herself for kitchen gadgets and shall we say “questionable” gold jewelry. But as a kid I loved Sears, so it saddens me to see this great American brand closing its flagship store in downtown Chicago, one of hundreds of Sears’ stores that have been shuttered in only the past few years. I feel a death coming on.

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Tags: Branding,

October 09, 2013

Forget the Urn

I just got around to watching the documentary, Scatter My Ashes at Bergdorf’s, and besides being a guilty pleasure, it was a fabulous tutorial on what makes a great brand. I wanted to say that quickly before all the men bolted out of the room (come back!). It’s about an iconic department store with fascinating stories, devoted customers, and loyal/dedicated/knowledgeable/creative employees with an eye for talent and a sixth sense for knowing what customers want even before they know they want it.

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Tags: Branding,


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