Alvaré: Intelligent Marketing Communications

Welcome to Alvaré Associates, a full-service marketing communications firm in the Philadelphia area with a highly personal brand of service, and a disciplined, creative approach to branding, promotion, digital communication and media relations. For more than 30 years, we’ve built success upon a distinguishing strength: We think.

Featured Work

Conveying old world luxury with a contemporary style. »

Creating success stories to promote architectural ceiling products and installations. »

Incorporating new branding into a simplified website design. »

Leveraging feature coverage to increase awareness, attendance and repeat visitation. »

From Our Blog : February 03, 2015

3 Reasons Why I Don’t Care If I’m Liked

A newspaper editor friend was telling me that, these days, “the bosses” are judging the value of a journalist’s reporting by the number of “Likes” tabulated for each published piece. Careers rise and fall with the analytics and it would seem that the Pulitzer Prize is no longer a guarantee you’ll be tapped for a new assignment (or remain on the payroll). Likeability is the new coin of the realm. This point-and-click value system drives me crazy. Here are “3 Reasons Why I Don’t Care If I’m Liked.”

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